New York State’s oldest brewery, The Genesee Brewery recently brought back their popular illuminated beer keg tree, marking the third year for the Christmastime tradition. The two-story tree is made of 11 rows of 430 empty, stainless steel beer kegs, and it now stands 26 feet tall in the Brew House parking lot. Topped with a rotating Genesee Brew House Pilot Batch neon sign, the tree features a whopping 2,000 feet on lights, which synchronize with holiday songs.
The tree was officially lit this year on Friday, December 2. Genesee marked the occasion by presenting their loyal fans with an exclusive brew – a Bourbon Barrel-Aged Imperial Black IPA. The limited release beer is the brew house’s original Imperial Black IPA, aged for 12 months in wet Kentucky bourbon barrels.
Each year, thousands head to Rochester to see the unique tree. Mike Gaesser, chief designer of the Genesee keg tree said “It started out as a fun way for the employees to get into the holiday spirit. Now, it’s become one of Genesee’s favorite rituals. We take a lot of pride in bringing the keg tree to the next level each year. It’s great to be able to bring beer and the holidays together in a fun way that everyone can appreciate.” – Sounds good to me!
If any of my lovely readers happens to go see the tree this year, tag me in your photos on Instagram – @playfingerlakes!